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Undergraduate Studies
B.A. Digital Marketing

As of September 2020, Perrotis Collegs will offer the B.A. (Hons) Digital Marketing degree which has been developed in conjunction with the Institute of Direct and Digital Marketing (IDM).

Digital marketing channels have revolutionized the way in which all businesses - whether domestic or global, large or small independent enterprises - operate and market their business activities. An ever increasing number of organizations are embracing digital marketing platforms in order to enhance and support their core marketing communications objectives. As such, digital marketing management has evolved from a peripheral element of organizational marketing to a pivotal 'must do' activity. Employers from all sectors of business are seeking out graduates with digital marketing skills in an endeavor to facilitate this knowledge base within their organizations. 

Students will learn a wide range of key digital marketing tools and  techniques including Digital Analytics, Search Marketing: Content and SEO & PPC and Mobile and Social Marketing.

Becoming a 'Digital Marketer' will enable you to gain the academic knowledge and practical skills needed to gain employment in the marketing industry. Upon graduation you will have a wide base of digital, marketing and management knowledge in what marketers say will be the most important knowledge capabilities in five years: Digital Marketing, Branding, Marketing communications, Global and International Marketing, PR and Corporate Reputation. The BA (Hons) Digital Marketing degree will also enable you to use this knowledge to create a joined-up digital marketing plan. The structure and content of the course will allow you to develop your skills through working on real campaigns in collaboration with relevant businesses.  

Our BA (Hons) Digital Marketing degree is in the process of being awarded IDM accredited status - which will enable our students the opportunity to gain exemptions form the IDM Certificate in Digital Marketing.   

The Lecturers have both academic knowledge and industry experience to teach you the skills you need for the workplace after graduation. Upon graduation you will have the personal capabilities senior managers expect of a professional marketer.

On successful completion of the course you will have the skills to gain a position in: 

  • Digital Marketing 
  • Mobile Marketing 
  • SEO Account Management 
  • Web Analytics 
  • Search and Social Media 
  • Web Content Management 
  • Digital Creative Development 
  • Marketing Communications
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